Innovative Campaigns | franckvinchon

Skoda Hostel – Skoda Fabia

The Problem – Most of the young Russian people would like to visit and enjoy Moscow as one of their first travel experiences. But the accommodation market in the Russian capital is really expensive and does not allow the young generation to come over alone or with their friends

The Innovative Solution – To demonstrate the versatility and the space of the interior of the Skoda Fabia, we allowed our target audience to enjoy a great accommodation while discovering a car that suits their lifestyle perfectly

Kitchen Viewpoint – IKEA

The Problem – one of IKEA’s success factors consists of spreading around a maximum of catalogues to show the novelties available in the stores. But the print media does not allow the people to understand how the furniture or objects can really fit into their daily life

The Innovative Solution – A website was created, it was presenting the choice of IKEA stores through different stories and different characters – even the dog had a role in the story. It became the first storytelling-based catalogue for the many to choose the best solutions for their kitchen

Car vs Piano – In Touch Insurance

The Problem – Russians don’t believe that an accident will occur to them and they don’t always subscribe to car insurance. Although In Touch Insurance was launching a new product to insure damage not related to drivers’ behavior

The Innovative Solution – A full interactive experience through social media to demonstrate that chance plays a big role in your life and when it comes to your car for instance.

(This experience won a Bronze Cannes Lion and many other accolades)

My Own Epitaph – Book ‘Tranches de mort’

The Problem – The Book ‘Tranches de mort’ written by Franck Vinchon was displaying stories, proving that life and death are strongly related. A lot of first reactions outlined that people were afraid to read stories that might make them gloomy while the stories were really uplifting and humoristic

The Innovative Solution – A Facebook social application was created to create some crazy and funny epitaphs out of the information taken from your profile. A lot of them were posted by the people and provoked conversation on the social media

Snickers 3 Nuts – Snickers

The Problem – Snickers launch some limited editions on a regular basis. We wanted to make a big buzz out of this variant with 3 different nuts in the recipe. But it’s hard to emerge from a market that proposes so many chocolate bars (even when you’re the leader in Russia)

The Innovative Solution – A special website was created, based on the campaign idea, to make the people chose and create a patchwork of the ‘3 things they prefer to experience at the same time’. The best ideas were immediately displayed on a big format screen on the most famous avenue in Moscow, showing different crazy combinations

(Trivia – the system has been hacked by Anonymous during a couple of hours in the night, making this innovative campaign the main PR subject of the moment)

Google Adwords - Google

The Challenge – Yandex Direct is leading the market of contextual ad campaigns in CIS, most of the professionals trust their offer though there is no clear advanced technology related to it. We really want Google to connect with SMB and prove its impeccable efficiency for their business.

The Strategic Solution – We show small business owners the incredible potential that Google AdWords brings to their business. We portray it as an innovative and pioneer solution that not just helps you to grow business efficiently but makes it with cutting edge technology that ́s easy and intuitive to use.

The Creative Solution – different formats to touch the businessmen online with a key message delivered by the key content – your business will adapt to the needs of your potential consumers

Results (after 3 weeks campaign)

121% Ad Recall

26,5% brand awareness

180,7% in brand interest (50% better than the previous campaign)