Product Innovation | franckvinchon

PIONEER PARKS

The Challenge – Russia is not at the foremost for additional or alternative children and teenagers education and after-school entertainment. Though, in the past, there were big efforts to grow up the young generation, it was called the 'Pioneers'. Since the Soviet time, nothing comparable was ever thought over.

The Innovative Solution – With the support of the Ministry of Education, we decided to use the historical premises and invent a very modern and interesting educational platform. I ran an extensive serie of innovative and strategic workshops (based on storytelling, design thinking, strategy...) to come up with a plan to launch this program in Moscow in more than 20 ‘abandoned pioneers parks’.

I was leading an incredible team with teachers, educators, architects, strategists, education specialists from abroad…

(Trivia – I became the first foreigner to work and present an innovation project of this scale to the management team of the Ministry of Education)

O'KEY

The Challenge: One of the biggest retailers in CIS was declining year on year, being caught up by its challengers that were really copying their best practises and battling fiercely on the pricing level. We needed to bring back innovative ideas/positioning to get back to great performance

Innovative solutions: We ran several workshops with different objectives to bring back O’Key in the top choice for the Russian consumers – positioning (through brand story), employee performance (through HR Brand exercises), traffic performance and client satisfaction (through prototyping), consumer journey (through play role)…

K5

The Challenge – K5 is a BtoB company that invented an industrial product trhat can prevent fire in few seconds. They were already selling to major big companies in Eastern Europe (Aeroflot, RGD (trains)…) but they wanted not only a product for BtoC but also to launch their business in Korea, China, Middle East, Europe and US

The Innovative Solution – a lot of strategic work and sessions were handled to understand the different markets and their consumers but also to design and prototype (design thinking technique) an innovation shape for the product – the one that you can find on the shelves in many countries already.

STOCK IT UP

The Challenge – The shopping experience is often considered as a painful experience for the customers. Most of the people are claiming that shopping in hypermarkets/supermarkets is a waste of time if not worst. And this increases when the people don’t find what they were looking for

The Innovative Solution - Stock It Up. You find out that your favorite brand is not available in your supermarket? Use this app to tell us about it, earn points, get free bonuses and help bring your favorite brand to the shelf.

This shopping platform (empowered by gamification) was developed under many sessions using design-thinking methods to come up with an up-and-running product for which several brands like Danone or Coca-Cola were interested in.

INDIGO DUTY FREEDOM

Redefining the shopping experience during your travel. A complete customer experience strategy and an omni-channel approach have been implemented to simplify and enhance the shopping experience in the airport. The shops’s clients can experience a complete communication with the brand in both offline and online channels through different important touch points.

THE DUBAI MOVIE FACTORY

The Challenge – Dubai is a place of over-the-top entertainment related to the magnificent environment the city enjoys but the activities are not much about the specificity of the place and does not offer genuine interactive and cultural experience

The Strategic Idea – to create an immersive experience around the movie industry based on the participation of the visitors – always related to stories about Dubai and its creative potential

The Creative Solution – a studio experience where people are filming their own story in the conditions of a real film shooting.