Franck Vinchon

A business and strategic leader, providing integrated and innovative thinking for companies and brands, driving growth and building marketing and creative excellence. Experience spans across an extensive range of categories and geographies. 

 

 

Brand, Strategic, Communication and Creative Business Leader. Seasoned professional in Integrated Marketing and Communication, specialized in Innovation, Digital and Entertainment.
• Performed business, marketing and communication consultancy and workshops for more than 70 international, regional or local brands and companies.

• Mentoring and Coaching missions for clients and agencies (Mildberry, international marketing and branding consultancy in Moscow, London, Milan and Shanghai. SLAVA, boutique creative and digital agency based in Moscow and London. Twinkle Twinkle, advertising agency in Paris. Fancy State, the first music marketing agency in Russia and many others).

• Created and moderated more than 50 workshops/innovation days for clients, based on different methodologies such as design thinking or storytelling, in a very large range of categories.

• In the top 5 strategic department directors in CIS according to AdIndex (2011, 2012, 2013 and 2014)

• Guest lecturer for marketing and communication Educational Programs (Marketing school HINT, Brandbuilding program in Moscow...)
• Mentor in NUMA, international start up accelerator.
• Founder, investor and/or consultant for digital startups (KupiVIP, Direct Group holding, WomanJournal, Surfingbird, Sapato, AdMoment, TrendsBrands, Ozon...). 

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Soap Opera Group - Moscow (2014-2016) – Founder/Managing Partner
Soap Opera is a creative eco-system dedicated to Brand Content, a unique structure that creates, produces and spreads innovative and purposeful ideas making brand’s storytelling part of people’s cultural interests (music, cinema,

visual arts, sports and others)
• Responsible for all integrated departments – Soap Opera Agency (strategic and creative structure), MSK Eastside Gallery (social place/event and art gallery), BSM (integrated production house) and online knowledge platform Unleash.pdf
• First fund raising round – 1 million US$. Reached a revenue of 600.000 US$ for the first year
• Main clients: PepsiCo, Pernod Ricard, Heineken, Castorama, Decathlon, L’Oreal, Guerlain, YSL, Pfizer, Adidas, Red Bull, Porsche 

 

Publicis Russia (2012 - 2014) – Managing Director/Strategic Planning Department Director

Leading top-notch CIS agency with 125 people to meet financial, creative and growth expectations.
• In charge of all integrated expertise fields and financial growth/P&L – ATL (United), Digital (Modem), Shopper Marketing/BTL (Dialog), CRM (D2NA) Production (Den).
• Achieved agency revenue by 17% every year
• Developed business partnerships with creative boutique Papa Agency, partnered international start-up incubator Plug&Play and created regional Publicis network in Russia.
• Main clients: Nestlé (secured revenue 27 million$ revenue against Interpublic), Garnier (14 million$ revenue with yearly increase), P&G, Heineken, Renault, Nissan, Tele 2, MTS (telecom), Groupe Seb... 

 

BBDO Group Moscow (2009-2012) – Director of Strategy/Group Integrated Leader/Social Media Director

Implementing international and local strategic and business intelligence across a communication group of 14 agencies. Building fully integrated marketing/communication strategies. Partnering VPs/Marketing Directors on their brands’ development.
• Member of BBDO Group Creative and Strategic Committee. Active driver for in-house educational programs – BBDO Kitchen, Digital Lab, Wordshop.

• Main clients and achievements: PepsiCo - Beverages & Snacks (CIS) – Pepsi (22million$ revenue - gaining 6 pts market share to Coke in 2010 - first time in CIS), Adrenaline Rush, 7UP, Lay’s, Xrusteam, Cheetos. Mars LLC – Confectionary (15 million$ revenue) – Snickers (global multi-awarded campaign for Snickers), Mars, Bounty, M&M’s (first integrated transmedia campaign in CIS - Love Triangle), Milky Way and Dove. Strategic Leader in Proximity (Visa, Skoda, Jameson) and Instinct (BBDO Group creative boutique on Efes Brewery and Ikea). 

 

 

Havas Digital Moscow (2009) – Founder/General Director
Creation, development and implementation of a new agency, from business model to agency management and strategy, covering all digital areas.
• Consolidating around 2 million$ revenue for the mission period.
• Main Clients: Reckitt Benckiser, Baltika Brewery, Peugeot, Citroën, Jaguar, Kraft, Chivas, InTouch Insurance, Collection Privée (e-commerce), Sanofi Aventis, ... 

 

 

SUP Fabrik – Victory SA (2008– 2009) – Managing Director/Strategic Director

Victory SA is one of the leading digital marketing and creative agency in Russia, part of the media group SUP Fabrik Development and implementation of strategic and business plan, leading 38 people.

• Responsible of all financial, operational and strategic aspects. Building new process and implementing best practices of business development for local and international accounts.
• Revenue growth of 20% on average during the period
• Main clients: Transmark Brewery, Danone, Mercedes-Benz, Groupe Seb, Nokia, BBC, Reckitt Benckiser, Ferrero, Alfa Insurance, WomanJournal.ru... 

 

Saatchi & Saatchi Moscow (2006 – 2008) – New Business/Interactive/Strategic Director

Leader of a team of 11 people handling Pampers and Olay (P&G accounts) KMB Bank (Banca Intesa Group - total repositioning from SME to retailing bank), Sony (Cyber-shot, Bravia, Vaio and Full HD range), Toyota, Lexus, Electronic Arts, Google, Heinz, Vici and French Embassy.
• Responsible for all New Business and Strategic activities (2 people in charge).

• Digital Services Director (2 people): responsible for creating digital capacity for Saatchi & Saatchi Russia, interactive services strategist for all clients.

• Significant New Business: Sony, Heinz, Ehrmann (dairy products), Lexus, Sony Ericsson, Google, Vici (sea food), EA Games, Effortel (telecom), French Embassy in Moscow. 

 

 

Saatchi & Saatchi Madrid (2004 - 2006) – Account Director

• Toyota: local business development with Toyota Spain. Management of Prius local communication (Car Of The Year 2005). Strategic and creative participation for European campaigns (Yaris, Corolla, RAV4, Prius). Worldwide pitch won with S&S Tokyo on Toyota HSD engine system. Communication package to launch the name ‘Yaris’ in 25 countries.
• General Mills: ATL/BTL local campaigns development for Green Giant and Old El Paso.

• Reporters Without Borders: local communication strategy.
• Strategic and creative initiatives on Musica Contemporanea, Ann Summers, Ariel, Road Safety Spain 

 

 

Saatchi & Saatchi Paris/London (2000 - 2004):

• Account Manager on Toyota Europe account during 3 years (aver. 38 million$ revenue per year across the business portfolio).
• Organization of S&S agencies network for a centralized and consistent pan-European strategy and management of the communication. Development of the brand equities and launch/new positioning for Yaris, Prius, Avensis, RAV4, Corolla, Corolla Verso and Land Cruiser. Financial management, International teams brief (FR, UK, SP, PL, DK). Stimulate creative and efficiency excellence. Integrated approach with Publicis Groupe’s specialized agencies.

• Account Executive
Kinder (all portfolio). Weetabix Europe (Lead Agency for 14 countries: Weetabix, Alpen and Weetos)
Sunny Delight (P&G). Monster.com (recruitment website). Sony (local launches of multimedia technologies products). Hewlett Packard. France Telecom. Reporters Without Borders (international institutional and tactical campaigns) 

 

 

Publicis Conseil Paris (1999 - 2000) - Account Executive:

• Géant Casino (retailing), Tennis French Federation
• New Business with more than 1million$ revenue in the period 

 

 

Young & Rubicam Paris (1998 – 1999) - Account Executive:

• Bouygues Telecom (#3 French mobile telecommunication, reaching +7% market penetration in 1 year)

• Milka Europe (Mondelez) and Schweppes Europe 

 

 

ACCOLADES

4 Cannes Lions, 7 short lists in Cannes, 6 pencils D&AD, 1 Clio, 3 Epica, 3 Eurobest, 1 Silver Euro Effie, 1

WW Effie, and more than 40 local/regional awards. 

 

 

EDUCATION

2016-2017: Member of the Fellowship Coach Alumni from IDEO (Design Thinking Agency). Different courses as ‘From Ideas to Action’, ‘Leading for Creativity’, ‘Storytelling for Influence’ and ‘Insights for Innovation’

1998-1999: ‘Marketing and Brand Strategies’ Master at CELSA-Paris IV Sorbonne. Thesis on the ‘Evolution and metamorphosis of brand strategies in emerging and developing markets’.

1995-1998: Top French Business School of ESCEM (France) – Marketing Master’s Degree in Sherbrooke University (Canada) 

 

 

LANGUAGES

French: native
English: fluent. Work language

Spanish: fluent
Russian: conversational level (B1)

 

 

OTHER ACTIVITIES

• Novel writer ‘Tranches de Mort’ (Société des Ecrivains).
• Active Blogger and Digital Influencer. Author of the marketing blog https://nonobviousmarketingobservations.wordpress.com
• Singer since 20 years in rock bands, short films music composer. Music critic (Plume Noire, based in LA)

• Co-founder of the production company Abracadabra in Spain. Screenwriter and producer of short films. Short film Magma (Grand Prix and Best Music at the Iberia Festival ’07, short list at the Oscars and Goyas ’07).

• Tennis, table tennis, indoor football, jogging